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Behind the Cards

eBay Live Launches in the UK

On May 23, 2025, eBay.co.uk customers received an email with the subject line, “A new way to shop: eBay Live has launched,” announcing the debut of eBay Live and inviting users to experience real-time auctions and livestream shopping on eBay for the first time.

eBay Live has officially launched in the UK, debuting at MCM London Comic Con this weekend, May 23 to May 25, 2025. eBay Live is an interactive livestream shopping platform where UK-registered users can now join real-time auctions and Buy It Now events hosted by influencers, brands, and sellers, all accessible through the eBay app. To participate, you must be signed in to your eBay account, and your activity, including username and bidding, will be visible to other attendees, with both standard and extended auctions available and seller moderation tools in place. This ambitious move follows eBay’s Q1 2025 earnings report, which highlighted a $2.6 billion revenue quarter and revealed that trading cards are the platform’s fastest-growing category.

The surge is fuelled by the sale of over 500,000 PSA-graded cards since eBay’s integration with PSA began in late 2024—the globally recognised leader in trading card grading and authentication.

Market confidence is high, the secondary market is robust, and eBay’s latest innovation could fuel even more growth for the UK hobby.

Product Watch

Popular Products: Global Price Trends and Changes

24 April 2025 - 24 May 2025

Featured on Graph Above (average price per hobby box):

• Topps UEFA Club Competitions 2024/25 — £111 (+20%)

• Panini Donruss Soccer 2024/25 — £150 (-7%)

• Panini Select LaLiga 2024/25 — £229 (-17%)

• Topps Midnight Bundesliga 2024/25 — £106 (-28%)

• Panini Prizm Premier League 2024/25 — £148 (-19%)

• Topps Chrome UEFA Club Competitions 2024/25 — £134 (-36%)

  (figures in brackets indicate last sale change %)

Featured on Graph Above (average price per hobby box case):

• Topps UEFA Club Competitions 2023/24 — £1,921 (+13%)

• Topps Pristine Road To UEFA EURO 2024 — £1,068 (0%)

• Topps Chrome UEFA Club Competitions 2023/24 — £1,921 (+13%)

• Topps Chrome UEFA Women’s Champions League 2023/24 — £429 (0%)

• Topps UEFA Club Competitions 2024/25 — £1,201 (0%)

• Topps Finest MLS 2024 — £868 (0%)

  (figures in brackets indicate last sale change %)

Industry

Panini Select Premier League 2024/25!

Following a delay in release that left collectors uncertain, Panini Select Premier League has returned for season 2024/25, finally released on May 22, 2025.

Panini Select Premier League 2024/25 has officially dropped, marking the final chapter for Select in the EPL before Topps takes over the Premier League license next season. The set features a 250-card base set, divided into three tiers: Terrace, Mezzanine, and Field Level, with a rainbow of parallels available for each tier. Collectors can also chase eight insert sets, including Equalizers, Select Future, Unstoppable, Snapshots, and four case hits: Stained Glass, Artistic Impressions, Visionary, and Team Badges. Each 2024/25 Panini Select Premier League hobby box delivers 12 packs of 5 cards, averaging 3 autographs or memorabilia cards, 7 inserts or insert parallels, 9 unnumbered base parallels, and 5 numbered base parallels per box, with 12 boxes per case.

The product remains available on the Panini America website for $300 per hobby box.

Card Watch

Heung-min Son: Captain’s Triumph, Card Prices in Play

Following last week’s Card Watch spotlight on Cole Palmer, I’m staying in the Premier League to feature Heung-min Son, who just captained Tottenham Hotspur to their first silverware since 2008.

Since signing for Spurs in August 2015 for £22 million, Heung-min Son’s card journey has mirrored his rise on the pitch—starting as a budget buy, increasing demand with every milestone, and value now cemented by securing long-awaited silverware. As Son’s star has steadily risen, so has his card chase: for example his 2019/20 Panini Prizm Black 1/1 and 2022/23 Topps Dynasty Patch Auto Gold 1/1 set new benchmarks with sales exceeding £6K, while his Kaboom! cards may offer the raw-to-grade play for shrewd investors. Now, due to Spurs’ Europa League triumph, Son’s 2024/25 Topps Chrome cards—proudly stamped with the Europa League logo—are poised to be the store of value as the set finds its market.

As always, collectors have options: entry-level, mid-tier, or grail, but all signs point to Son’s latest Chrome cards being the ones to hold long term.

Below, I’ve used Card Ladder data to showcase a range of options that highlight the potential value available to collectors across all budgets.

PS: If you decide to sign up for Card Ladder using my affiliate link, I’ll receive a small commission at no extra cost to you. Your support helps me continue to provide valuable content through ND Soccer Capital. Thank you!

All data courtesy of Card Ladder—Why not discover how Card Ladder can enhance your card collecting experience?

You’ve Pulled!

A celebration of recent big card pulls!

Congratulations to @pats_pulls for hitting this awesome card!

If anyone pulls anything big please feel free to hit me up on Instagram! @ndsoccercapital

As I conclude this issue of ND Soccer Capital, I hope you found the insights into Heung-min Son’s market value informative and engaging. Stay tuned for future updates on emerging trends and the most valuable cards to watch in the dynamic world of football collecting.

• Explore More: Dive deeper into the world of football cards in my upcoming issues — Who Am I?

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Disclaimer: ND Soccer Capital provides information and opinions about sports card investing for educational purposes only. We are not financial advisors, and our content should not be considered investment advice. Investing in sports cards carries substantial risk of loss and may not be suitable for everyone. The value of cards can fluctuate significantly based on various factors, including player performance, market trends, and condition. Any investment decisions you make are solely your responsibility. ND Soccer Capital, its owners, employees, and affiliates shall not be held liable for any losses, damages, or legal issues arising from your investment choices. Always conduct your own research and consider seeking advice from a qualified financial professional before making any investment decisions.